A few days ago, I received a request from Rohit Bhargava to be involved in a launch of his new book... "Personality Not Included"...
Rohit asked me, along with other bloggers, to submit five questions to him about his book. This was an interesting exercise for me... it's a great way to find out more about Rohit and his book!
Rohit responded to my questions and I'm including "our interview" for you to read:
1) What Was the Inspiration behind Writing Your Book?
The main inspiration was that I believe in the topic of personality and that it is one that many people are not talking about and should be. It brings together three of the big trends in business today, authenticity, social media and word of mouth and aims to offer a new way to thinking about business and marketing that I think is necessary to hear today.
2) Do You Draw from Your Own Experience in Your Own Business... or from Observation of Other Businesses
I take a bit of both, but mostly draw from my direct experiences. I didn't set out to write an academic or theoretical book ... so my aim in profling companies was to share their real stories based on experiencing their products and talking to their leaders. Yes, I had a fair bit of observation involved, but whereever I could, I tried to have a personal involvement so I could write about an example more convincingly.
3) How Do You Do Define Business Personality?
My definition of personality is that it has three core components: being unique, authentic, and talkable.
4) Can the Ideas in Your Book Apply to Small Businesses?
Definitely - in fact, I would say many of the ideas are best used for small businesses. I have many ideas for small business and there are lots of examples in the book of small businesses who are using personality to great success.
5) For You Personally... What Has Given You the Greatest Satisfaction in Getting This Book Published?
Aside from seeing my name in print on the cover of a book? ;-) Actually, it is the feeling that I am contributing in part to helping promote a certain point of view that I hope becomes more prevalent with marketers ... namely that we are not all liars. Marketing is a brilliant trade and my aim is to help put some ideas out there to help people do it better. Since the book just came out today, I suspect my greatest satisfaction has yet to come ... that moment when I meet an entrepreneur who took the ideas in the book, made their business successful and has a great story to tell. I'm looking forward to that moment.
6) Ok I'm Cheating -- Lol -- Are You an Aussie?? I'm in Perth.
I loved Perth! Actually, I spent five years living in Sydney and got my Aussie citizenship... so you could say I'm an Aussie -- fair dinkum. Although I managed to lose the accent as soon as I moved back to the States. Hope to make it back there as part of the book tour!
You can find out more Rohit Bhargava and his book "Personality Not Included" at
http://rohitbhargava.typepad.com/weblog/2008/03/book-launch-the.html
Best wishes
Jeanne
PS have you signed up for my free 5 step e- course "Uncovering Your Dreams"... you can do so at:
http://www.aspirationsplus.com/udpromotion1.html
and have you received your complimentary copy "#1 Ingredient To Fast Track Your Success!" You can do so when you subscribe to Aspirations Plus at
http://www.aspirationsplus.com/information-support-subscription.html
Comments